This is a typeface that can look elegant and formal while still. Garamond-style typefaces are popular and particularly often used for book printing and body text. Garamond is considered the go-to in old-style serif typefaces. Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. The font is quite ornamental, so it is perfect for a formal invitation to a wedding or other special event. Fonts Cheee, Arial, Garamond Flawless Typography Checklist Get flawless typography on every design project. Jennifer Amar also states that “consumers’ choices of products can be explained by the legibility of the print font”. This is an ideal font to use when you want to present a regal appearance or give the image of Old-World appeal. The legibility of the typeface also directly correlates to the purchasing behavior of consumers. ![]() It makes sense that this is a common font used in publishing because “Research has shown that fast readers read more words when the text is presented with a serif typeface and a high x-height as compared to a text presented in a sans-serif typeface” stated Jennifer Amar, professor at IÉSEG School of Management. In general, the garaldes have finer proportions than the humanists, and. About This Font: Monotype Garamond is a trademark of Monotype Typography, Ltd which may be registered in certain jurisdictions. This typeface, or font, was used in the printing of many Roman and Latin books and is used today in many books. Also called Aldine, this group is named in homage to Claude Garamond and Aldus Manutius. Fonts such as Garamond and Goudy Old Style are from this era and are characterised with a move towards more upright letters and straighter crossbars compared to previous Humanist typefaces, as well as more variation between thick and thin strokes. Claude Garamond designed many different typefaces in his life time and it is believed that the origin of the Garamond font is “not one typeface in particular” but the style in which he designed his punch cuts, stated Yesul Son in his thesis for Rochester Institute of Technology. It was designed by Claude Garamond and has many modern variations in application today but was first introduced in the 16th century. ![]() Garamond, a serif font, is one of the top ten corporate fonts in use today and his been around for quite some time.
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